Cyberpop: Digital Lifestyles and Commodity Culture (Routledge Studies in New Media and Cyberculture)
Автор:Sidney Eve Matrix Год: 2006 Издание: [не указанo] Страниц: 208 ISBN: 0415976774 Cyberpop: Digital Lifestyles and Commodity Culture is an analysis of cyberculture and its popular cultural productions. The study begins with a Foucaultian model of cyberculture as a discursive formation, and explains how some key concepts (such as "virtuality," "speed," and "Connectivity") operate as a conceptual architecture network linking technologies to information and individual subjects. The chapters then each focus on a particular cyberfiguration, including Hollywood films (GATTACA, The Matrix), popular literature (William Gibson's Neuromancer, Scott Westerfeld's Polymorph), advertising for digital products and services (Apple Computer's "1984/McIntosh" campaign, AT&T's "mLife" campaign), digital artworks (including virtual females such as Motorola's "Mya" and Elite Modeling Agency's "Webbie Tookay," and work by visual artist Daniel Lee for Microsoft's "Evolution" campaign), and video games (Tomb Raider). Each close reading illustrates the ways in which representations of...
