Customer Relationship Management:Emerging Concepts, Tools And Applications
Автор: [автор не указан] Год: 2008 Издание: [не указанo] Страниц: 550 ISBN: 9780070435049 Business worldwide are enhancing shareholder value by shifting from a ‘share of the market’ mindset to the ‘share of customer’ paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of custom
