Crisis Management in the Food and Drinks Industry: A Practical Approach (Practical Approaches to Food Control and Food Quality Series)
Автор:Colin Doeg Год: 2005 Издание: [не указанo] Страниц: [не указано] ISBN: 0387233822 Book DescriptionCrisis Management in the Food and Drinks Industry is the only book to deal comprehensively with the management of communications in the food and drinks industry, including the catering sector, when there is a food related problem, but much of the information in this expanded second edition has a wider relevance. The second edition sets out the general principles of dealing with a serious problem that has attracted media attention or is likely to do so. It takes a global look at current developments which have changed the face of crisis management forever, including the internet and email, the impact of satellite and cable television, the implications of rolling 24-hour news coverage, and the growth of new forms of communications. The second edition also examines the activities of extremist organisations as well as product tampering and extortion. The book contains extensive case histories plus model check lists, press releases, product recall advertisements and...
