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Communicating Change: Winning Employee Support for New Business Goals

Автор: T J Larkin, Sandar Larkin
Год: 1994
Издание: McGraw-Hill
Страниц: 272
ISBN: 0070364524
Any time your company decides to make a major organizational change - whether it's a new emphasis on customer service, quality management, restructuring, or downsizing - your job is to get the message through to your employees, and enlist their support and cooperation. If you don't, the changes you're trying to implement will inevitably create more turmoil than progress. The challenge is how to deliver your message all the way through the ranks. A task made especially difficult when changes you are trying to communicate are unpopular. Now, here's a book that reveals to all managers how to implement important changes and make them work. How you communicate can make or break your change!
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