Маркетинг. Общие вопросы

Список источников >Бизнес-книги >Маркетинг. Реклама >Маркетинг. Общие вопросы >

CIM Coursebook 02/03: Strategic Marketing Management: Planning and Control

Автор: [автор не указан]
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0750657103
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: * Co-written by the CIM Senior Examiner for the Strategic Marketing Management module * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material andcases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook ...
Добавлено: 2013-10-22 16:14:55

Околостуденческое

Рейтинг@Mail.ru

© 2009-2024, Список Литературы