Инновационный менеджмент. Креатив

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Challenge Social Innovation: Potentials for Business, Social Entrepreneurship, Welfare and Civil Society

Автор: [автор не указан]
Год: 2012
Издание: [не указанo]
Страниц: 401
ISBN: 3642328784
In recent years, social innovation has experienced a steep career. Numerous national governments and large organisations like the OECD, the European Commission and UNESCO have adopted the term. Social innovation basically means that people adopt new social practices in order to meet social needs in a different or more effective way. Prominent examples of the past are the Red Cross and the social welfare state or, at present, the internet 2.0 transforming our communication and cooperation schemes, requiring new management concepts, even empowering social revolutions. The traditional concept of innovation as successful new technological products needs fundamental rethinking in a society marked by knowledge and services, leading to a new and enriched paradigm of innovation. There is multiple evidence that social innovation will become of growing importance not only concerning social integration, equal opportunities and dealing with the greenhouse effects but also with regard to...
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