Маркетинг. Общие вопросы

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Cellular Communications: Worldwide Market Development (Artech House Mobile Communications Series)

Автор: Garry A. Garrard, Garry Gerrard
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0890069239
This is a practical, detailed guide to the rise of the global cellular communications industry and to developing and running a successful communications business. It provides an expert account of the growth and development of markets in this rapidly growing and highly profitably industry, and examines significant business and regulatory issues. 1 Looking at markets around the world, the book provides up-to-date market characteristics and includes: Detailed case studies describing the introduction of competition to new markets; A look at future trends in third generation systems, spectrum policy, and tariffing; A review of other mobile services such as paging and mobile data; A detailed account of the development of the GSM standard; Analysis of the introduction of digital cellular in the US; Recommendations for cellular operators to enable continued growth. The lessons it draws from the successes and failures which accompanied the introduction of competition into...
Добавлено: 2013-10-22 15:56:50

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