Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Автор:Alexander Osterwalder, Yves Pigneur Год: 2010 Издание:John Wiley and Sons, Ltd Страниц: 288 ISBN: 9780470876411 Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model-or craft a new one. CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS. Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model - or analyze and renovate an old one. CO-CREATED BY 47O STRATEGY PRACTITIONERS. Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use. DESIGNED FOR DOERS. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives,...
