Beyond Mobile: People, Communications and Marketing in a Mobilized World
Автор:Mats Lindgren, Jorgen Jedbratt, Erika Svensson Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0333985087 The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organizations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.