Applied Strategic Planning: How to Develop a Plan That Really Works
Автор:Leonard Goodstein, Timothy Nolan, J. William Pfeiffer Год: 1993 Издание:McGraw-Hill Страниц: 400 ISBN: 0070240205 Written by three top consultants and trainers, "Applied Strategic Planning" shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives. "Applied Strategic Planning" surpasses other strategic planning models in many key areas, including: Emphasis on organizational culture. Integration of business and functional plans. Performance audits Gap analysis. Values clarification. Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including: How to determine if an organization is ready for strategic planning. Effectively communicate a corporate vision. Recognize the role of culture in changing strategic direction. Understand the various roles of a consultant. Write effective mission statements. Create contingency plans. Containing charts, diagrams, and checklists...
