Applicability of Commodity Classification Theory to Internet Retail Marketing
Автор:Leland Taylor Год: 2008 Издание: [не указанo] Страниц: 152 ISBN: 383645825, 383645825X, 383645825X In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it\'s continued applicability to today\'s Internet retail marketing environment.
