Morgan Kaufmann

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Analyzing Social Media Networks with NodeXL: Analyzing Social Media Networks with NodeXL: Insights from a Connected World

Автор: Derek L. Hansen, Ben Shneiderman, Marc A. Smith
Год: 2010
Издание: Morgan Kaufmann
Страниц: 304
ISBN: 9780123822291
Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools - NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world. In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up to provide readers with a thorough and practical guide for using the...
Добавлено: 2013-10-22 15:59:26

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