Маркетинг. Общие вопросы

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Agricultural Marketing: Structural Models for Price Analysis (Routledge Textbooks in Environmental and Agricultural Economics)

Автор: James Vercammen
Год: 2010
Издание: [не указанo]
Страниц: 256
ISBN: 0415480442
This book rigorously examines key economic issues in the field of agricultural marketing and price analysis. Topics are introduced via simple presentation of key theory and applications of the theory through the use of mini-case studies and stylized spreadsheet models. The coverage is broad, ranging from well-entrenched topics such as commodity futures markets and storage, to emerging topics such as food safety and auctions. The text is intended to encourage students with an intermediate microeconomics background to think rigorously and analytically about real-world issues in agricultural marketing and price analysis. The text will also provide students with a comprehensive set of model-building tools and techniques. By working through the models in the textbook and solving the exercises at the back of each chapter, students will discover the power and simplicity of Microsoft Excel as a tool for economic modelling.
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