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Advertising Principles: How To Effectively Reach African Americans in the 21st Century

Автор: Dr. Jamie T. Pleasant Ph.D.
Год: 2010
Издание: [не указанo]
Страниц: 138
ISBN: 098437485, 098437485X, 098437485X
Are you a brand manager? Are you trying to develop a strategy to effectively reach African American consumers? Do you need help in understanding the consumption behavior of African Americans? If you answered yes to any of the aforementioned questions, this book is for you! "How To Advertise To African Americans in the 21st Century" will take you through an 11 chapter discovery of effective ways to reach this powerful ethnic consumer group. You will learn what mistakes leading consumer products companies have made in the past when targeting African Americans. Additionally, you will learn how not to repeat those mistakes that they made by effectively segmenting them and conducting sound research strategies.
Добавлено: 2013-10-22 16:15:03

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