Международная внешнеэкономическая деятельность

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A shift in consumer research paradigm

Автор: M. S. Thomsen,A. Govender and B. L. Jacobsen
Год: 2011
Издание: LAP Lambert Academic Publishing
Страниц: 284
ISBN: 9783844300420
This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.
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