Инновационный менеджмент. Креатив

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A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts

Автор: [автор не указан]
Год: 2012
Издание: [не указанo]
Страниц: 240
ISBN: 0749463074
Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind.
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