A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius
Автор:Trout Jack Год: 2012 Издание:Wiley Страниц: [не указано] ISBN: 9780471236085 A compelling fable that distills the essence of genius marketing strategies The King of Positioning Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC...