Маркетинг. Общие вопросы

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A Civil Economy: Transforming the Marketplace in the Twenty-First Century (Evolving Values for a Capitalist World)

Автор: Severyn T. Bruyn
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 0472067060
A civil society is one in which a democratic government and a market economy operate together. The idea of the civil economy--encompassing a democratic government and a market economy--presumes that people can solve social problems within the marketitself. This book explores the relationship between the two, examining the civil underpinnings of capitalism and investigating the way a civil economy evolves in history and is developed for the future by careful planning. Severyn T. Bruyn describes how people in three sectors--government, business, and the Third Sector (nonprofits and civil groups)--can develop an accountable, self-regulating, profitable, humane, and competitive system of markets that could be described as a civil economy.He examines how government officials can organize markets to reduce government costs; how local leaders deal with global corporations that would unfairly exploit their community resources; and how employees can become coparticipants in...
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