A Branded World: Adventures in Public Relations and the Creation of Superbrands
Автор:Michael Levine Год: 2003 Издание:Wiley Страниц: 256 ISBN: 0471263664 Praise for A Branded World. "A Branded World is a real insider?s guide to the elusive science of branding. With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing." ?Howard J. Rubenstein President, Rubenstein Associates, Inc. "At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read." ?Jack Trout, author, A Genie?s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius "The most valuable, indispensable part of the branding process, according to Michael Levine, is PR. He goes on to prove his point with dozens of pertinent case histories, including the imaginary launch of a new ice cream brand. A terrific guide to the role that PR plays in marketing today." ?Al Ries, author, The Fall of...
